Founder

Hao Wu | Founder | hao.wu@haolifelab.com

•       Hao brings his nearly 10-year market research experience to explore the new synergy between market research & sustainability. 

•       He holds wide project experience across the whole product cycle: including Product innovation (idea/concept test, package test), Brand communication (ad test, campaign evaluation) & Consumer behavior (decision journey, shopper behavior, usage & attitude, segmentation). He is versatile in various research techniques (quantitative, qualitative, big data) and endeavors to provide the best solution based on business needs.

•       Previously, he worked as client director in Metrixlab, the leading digital market research company. And main clients he served including but not limited to are: Bytedance, L'Oréal, Philips, Beiersdorf, Unilever, Nestle, GSK, ExxonMobil, General Milles, etc.

•       Hao is a quick learner with full of passion & resilience towards challenges. He holds an MBA degree from Warwick business school，Lean expert certification & Six Sigma Black Belt from AIGPE and a bachelor's degree in psychology from East China Normal University.